Market insight projects allow clients to gain unique market advantage and make key, global decisions based on demonstrated intelligence. For example, if you are looking to launch a new practice area, hiring a new team to break into something that you do not currently have, you need to understand how that launch, that hire will be received and perceived in the market by the market.
Our clients come to us because our associates can identify and engage with dozens of market sources, piecing together the unique set of insights that you require. We are able to do this with tact and diplomacy, so the wider market need never know what you’re trying to find out.
Perception is everything. Knowing what people think about your firm, clients, candidates, competitors – is the first step towards building a market-leading brand.
Typically, clients mandate perception analysis studies when they are looking to develop a new area of business but, increasingly, perception analysis is also used when a business is underperforming. Perhaps they are struggling to hire. Maybe they are losing business to the same competitor firms. Or it might just be a case of not maximising a particular client base. Whatever the issue, you can only fix it if you understand why it is happening.
Our Associates go straight to the heart of the problem. We speak directly to the target demographic and find out exactly what they are thinking, saying and feeling. Should it be necessary, we have even developed a methodology which allows us to gain all the necessary insight without divulging the identity of our client.
- Agree with our client the underlying issue; agree target demographic and work with the client to craft appropriate list of questions
- Identify appropriate number of sources drawn from target demographic; this should exceed required number of responses in order to allow for refusals or unreliable testimonies
- Approach sources via telephone and/or email, as required
- Collate, review and interrogate all obtained data; issue report presenting statistical findings along with commentary and analysis, conclusions, recommendations and suggested next actions